Team generating ideas around a table

Innovation Fundamentals

Most organisations don't lack ideas — they lack a reliable way of turning a raw idea into something tested and worth pursuing. This foundational course gives teams a shared vocabulary and a practical process for innovating, without needing a dedicated "innovation lab" to do it.

Participants learn how to spot genuine opportunities rather than solutions looking for a problem, how to frame a problem before jumping to answers, and how to test an idea cheaply before committing real budget to it. The course draws on lean startup and design thinking practices, adapted for teams working inside an established organisation rather than a greenfield startup, where politics, budget cycles and existing customers all shape what "innovation" can realistically look like.

Course duration & format

  • Duration:

    1 day (f2f) / 2 half days live online sessions

  • Format:

    Instructor-led, face to face (or interactive online) with hands-on ideation and prototyping exercises

  • Optimum class size:

    12 to 24 participants

  • Entry requirements:

    None

Learning outcomes

  • Distinguish a genuine opportunity from a solution in search of a problem

  • Frame problems clearly before generating solutions

  • Use structured ideation techniques to widen the pool of options

  • Design a cheap, fast experiment to test an idea's core assumption

  • Recognise the organisational conditions that help or hinder innovation

  • Pitch a validated idea for further investment

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Innovation isn't a lack of ideas. It's a lack of a reliable way to test which ideas deserve the investment.

Intended audience

  • Teams starting to build an innovation practice

  • Product, marketing and strategy teams

  • Managers who want their team generating and testing more ideas

  • Anyone new to structured innovation practice

We’ll get back to you fast

Tell us what you need and our team will reach out from across Southeast Asia.

We’ll get back to you fast

Tell us what you need and our team will reach out from across Southeast Asia.

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